Well who would have thought it? Rumours are rife in the gossip columns that Simon Cowell is planning on using his forthcoming wedding to gain more press coverage for the launch of X Factor in America. We are not kidding. The reality show guru, who is the brainchild behind far too many Christmas number ones for his own good, is engaged to Mezhgan Hussainy, a makeup artist he met whilst working on American Idol.

A source close to the media mogul told us: “Expect no wedding this year at all — 2011 is the year of Simon in the US, and he will pull out all the stops needed to become an even bigger success. Cowell is the king of spin and knows that a great love story will help sell the US version of X-Factor.”

Using a wedding to sell your TV show? Oh dear. The things people will do for money, hey Simon?

Posted by mark on Monday, April 5th, 2010